For day-to-day things it’s probably bigger life values that drive it for me (and some habit at this point- habit energy is very strong) and also the high quality of life a lot of frugal activities bring me.
Summary
Like, if I had all the money in the world I still wouldn’t outsource food because I like what cooking and meal planning does for me beyond just saving money (sense of providing for people I love when I pack my husband’s breakfast and lunch or serve dinner, the feeling of taking care of myself when I set the table for lunch-for-one, the amazing smells, honing a craft and feeling competency, the sensory experience, better nutrition than restaurant food which means better health, etc.). The same with things like comparison shopping (being a good steward of what I have, being grateful for the choices I can make, knowing I’m doing the best I can with what I’ve been given, etc.) or cleaning (making my home look beautiful, taking care of the gifts I’ve been given in this life, being on my feet getting some exercise instead of sitting, enjoying the daily routine of a peaceful life, folding cloth napkins and towels while I watch the birds out the window, etc.). Doing things for myself gives me a sense of self-respect and accomplishment. I also know I’m doing what I can while I can.
My home feels truly like mine because I make it mine. I feel like my energy is infused into the food I cook and the planning I do and the clothes and linens I launder. I take pride in doing those things and the things I didn’t like at first (cleaning and comparison shopping and organizing things, mostly) I have learned to appreciate those activities too, for their meditative qualities and the sense of accomplishment they give me and the new skills I’ve learned! I’m really good at organizing now and I used to think I was naturally “bad at it”. So it’s like a positive feedback loop. I love feeling good at things, and like my life is under control. It’s like the total opposite of what my life used to be like, lol.
I think I generally enjoy feeling disciplined too, and I’m a pretty high discipline person, and I sleep so well when I feel like I’m doing what I’m supposed to be doing, I guess. Like I am on track and life is easy to handle in the areas that I can control. I think daily discipline comes into it more when it’s about not overspending for me (rather than insourcing tasks), because that’s an impulse I definitely have. Like, if I had unlimited money I could absolutely spend tens of thousands of dollars a year on clothing, shoes, fragrances, makeup, furniture, etc. I love vintage sports cars too, haha, but I’m content with our single used car with over 100k miles because I know it’s right for my life, and that rightness gives me an incredible feeling of like, wholesome goodness and humility? I don’t know how to describe it well.
But for not buying other smaller stuff that I technically “could” buy (or eating out/going on vacation when we really shouldn’t) it’s about reminding myself of my bigger life values, which for me is my religion. In my religion putting forth the right amount of effort and having the right views on things is kind of baked into the DNA so it’s the main focus of each day for me. It’s about investigating what I’m trying to alleviate or fulfill and getting to the real root of why I feel so much “need” when one of those things comes up, too. I feel that feeling in my gut when I’m not making the right choice and it tips me off, like there’s a designer bag I reallllllly would love to own. I actually thought about going ahead and buying it because I technically could, but when I really considered it, I felt that sick little feeling in my stomach that tells me “this isn’t right, this isn’t responsible” and more than anything else in the world I have to live with myself. It would be a selfish decision and not very prudent to buy it, it would also be trying to live a life I don’t really have which almost implies the life I do have isn’t enough. What I consume impacts me (from media to actual consumables) so I want to do so mindfully, mostly because I am inescapable. I have to live with myself. And I have to feel confident and right in my actions, and if it doesn’t feel right I usually don’t do it, so that keeps me on track. I try to be really in tune and honest with myself about my motivations when I feel those wants. It gives me a sense of peace, overall, to do these little things that add up to a (relatively) frugal life.
One thing I’ve noticed about myself is that the bigger the gap is between who I feel I should be (morally) and who I actually am, the unhappier I am. So for me it’s about closing that gap as much as possible. Of course no one is perfect and I’m gracious with myself. But when my actions and views and thoughts are too far apart from the type of person I want to be, I feel terrible, depressed, anxious, hopeless, bleak, ungrateful, and without much perspective. When my real life and actions and effort and perspective and words are quite closely aligned with my ideals I feel just, an almost indescribable sense of peaceful euphoria. That’s an incredibly strong motivator.